The Only Marketing Agency in the UK Built Exclusively for Beauty Training Providers
Every beauty school marketing agency you can find online is American. They serve US cosmetology schools, talk about FAFSA, and know nothing about VTCT qualifications, Advanced Learner Loans, or funded course delivery in the UK. Sarum Digital exists because nobody else does this.
Why generic marketing doesn't work for beauty training providers
| Generic agency | Sarum Digital |
|---|---|
| Delivers impressions, clicks and leads | Delivers enrolled, eligible students |
| You chase the leads yourself | Automated follow-up and screening |
| Monthly retainer regardless of results | Pay per enrolled student |
| Works with any industry | Only beauty and aesthetics training providers |
| Doesn't understand funding, eligibility or VTCT | Built around Advanced Learner Loans, ESFA and regulated qualifications |
| Also works with your competitors | One provider per area — exclusive |
What we actually build for beauty schools
Not “marketing.” An enrolment system. One connected process that takes someone from seeing your course to sitting in your registration appointment.
Targeted advertising
Reaches eligible adults in your area who are actively interested in training — not random clicks.
Eligibility screening
Checks age, location, qualification level and funding eligibility before your staff spend any time.
Automated follow-up
Contacts enquiries within minutes. Answers common questions. Keeps learners engaged between enquiry and registration.
Self-booking registration
Eligible learners book their own registration appointment. Your team stops chasing and just enrols.
Attendance reminders
Automated confirmations, what-to-expect messaging and day-of reminders protect no-show rates.
Performance reporting
See exactly how many enquiries, screened learners, booked registrations and enrolled students — per course, per intake.
Courses we fill
All funded beauty and aesthetics qualifications — VTCT, QUALIFI, ITEC, City & Guilds and Focus Awards approved courses at Level 2 through Level 7.
Why the UK beauty school marketing space is empty
Search “beauty school marketing” on Google and every result is a US agency — Olympia Marketing, GlowPro, Element451, Beauty Schools Marketing Group. They serve American cosmetology schools with completely different qualification systems, funding models and regulatory environments.
Search “marketing for training providers” and you'll find generic B2B agencies that work with any industry. They don't understand VTCT approval, Advanced Learner Loans, Ofqual regulation or the specific enrolment process for funded qualifications.
Sarum Digital is the only agency in the UK that sits at the intersection: beauty industry knowledge + training provider enrolment expertise + funded qualification understanding.
Ready to fill your courses?
Pay per enrolled student. One provider per area. No retainer.
Book a Free Strategy CallFrequently asked questions
Is there a marketing agency that specialises in beauty schools in the UK?
Yes. Sarum Digital is the only UK marketing agency built exclusively for funded beauty and aesthetics training providers. We build enrolment systems that fill courses with eligible, enrolled learners. You pay per enrolled student, not per lead.
How is Sarum Digital different from a generic marketing agency?
Generic agencies deliver impressions, clicks or leads. Sarum Digital builds the full enrolment system — advertising, eligibility screening, automated follow-up, registration booking and reminders. You pay per enrolled student, and we only work with one provider per area.
What beauty courses does Sarum Digital help fill?
All funded beauty and aesthetics qualifications: beauty therapy, nail technology, aesthetics, micropigmentation, hairdressing, barbering, laser/IPL, massage therapy, lashes and brows, makeup artistry, holistic therapies, injectable aesthetics, and electrolysis — typically VTCT, QUALIFI, ITEC, City & Guilds and Focus Awards qualifications at Level 2 through Level 7.
How much does beauty school marketing cost with Sarum Digital?
You pay per enrolled student — not per lead, not per click, not a monthly retainer. The cost per enrolled student varies by course type, level and location. Book a call to discuss your specific situation.