Sarum Digital
We fill your beauty & aesthetics courses. You only pay per enrolled student.
Qualified learners book themselves into registration. Your team doesn't chase anyone — they just enrol them.
We handle advertising, eligibility screening, follow-up, booking and reminders for funded beauty, aesthetics, nail, hair and laser training providers across the UK.
Built For Real Training Providers
Sarum Digital works with training providers delivering genuine, structured qualifications and adult-learning programmes. This includes:
We are not an agency for salons looking for treatment bookings. We specialise in helping training providers attract, screen, follow up and register suitable learners for upcoming course dates.
The Problem
Referrals and Facebook posts are useful. They're not a predictable enrolment system.
The problem appears when course dates increase, locations expand or larger cohorts need filling consistently.
Course dates approaching with spaces still available
Promotion starts too late or stops after the first wave. By the time staff notice, there's no time for a proper campaign.
Enquiries not contacted quickly enough
Staff are teaching or managing learners. Enquiries sit for hours or days. By then the learner has moved on.
Too much time on unsuitable learners
Hours spent speaking to people outside the area, wanting a different course, or unable to meet funding conditions.
Social enquiries become unmanageable
DMs, comments, lead forms, WhatsApp — all in different places. Someone replies once, then nothing.
Learners book but don't show up
Without reminders, document instructions and confirmation, registration no-show rates stay high.
Follow-up depends on memory
One person chases well. Another replies once. Results are inconsistent because there's no system.
No clear cost per enrolled learner
You know ad spend. But cost per enquiry, per eligible learner, per booking, per enrolment? Invisible.
The 10-Step System
One connected process from enquiry to enrolment
Not a list of names. A complete pipeline built around your courses, dates and registration process.
Course Campaign Strategy
We map your qualification, location, dates, funding route, eligibility rules and capacity before anything goes live.
Learner-Focused Advertising
Targeted ads built around the real reasons adults consider vocational training — loans, qualifications, schedules, deadlines.
Course Landing Page
Each course gets a dedicated page with qualification, funding, eligibility, schedule and next step.
Initial Eligibility Screening
A survey filters for age, location, residency, qualifications and availability — catching mismatches before staff get involved.
Automatic Follow-Up
Phone, SMS and email follow-up so no enquiry sits waiting for someone to remember.
Registration Booking
Qualified learners book themselves in — choosing a date, seeing documents to bring, with rescheduling options.
Registration Reminders
Confirmations, document checklists, day-before reminders and missed-appointment follow-up.
Enrolment Pipeline
Every learner visible from new enquiry to enrolled. Your team sees what needs attention at a glance.
Staff Alerts
Notifications for bookings, cancellations, missing documents and approaching capacity.
Performance Reporting
Clear cost per enquiry, per eligible learner, per booking, per enrolment — so you always know what each student costs.
How It Works
Three stages. No chasing.
We learn your courses, dates and process
We map your qualifications, eligibility criteria, registration process, funding routes and capacity before anything goes live.
Enquiries are screened and followed up automatically
Learners see targeted ads, complete an eligibility survey and get followed up by phone, SMS and email — no enquiry sits waiting.
Qualified learners book themselves into registration
Eligible learners book their own appointment, get reminders and arrive prepared. Your team doesn't chase anyone — they just enrol them.
Included: The Platform
One system instead of spreadsheets, WhatsApp and memory
Your team gets a purpose-built platform to manage registrations, track attendance, recover no-shows and see the full pipeline. No separate software fee — it's included.
- Enrolment pipeline from enquiry to enrolled
- Attendance tracking and no-show recovery
- Automated Google review requests
- All communications in one inbox
- Performance dashboard with cost per enrolment
Your Existing Channels
Already getting enquiries? They should all flow through the same system.
Your website
Organic visitors captured and followed up automatically.
Facebook & Instagram
Social enquiries screened and followed up — not replied to once and forgotten.
Email lists & past enquiries
Previous contacts re-engaged and filtered through eligibility checks.
Referrals & word of mouth
Referral contacts enter the same pipeline as every other source.
Is This Right For You?
Built for providers ready to fill courses — not everyone
This is for you if
- You deliver funded qualifications (Advanced Learner Loans, ESFA, devolved funding)
- You have approved courses with confirmed start dates and available capacity
- You want a predictable way to fill cohorts beyond word of mouth
- You have a registration process that learners need to complete
- You are willing to share course details and feedback so the system improves
This is not for you if
- You are a salon or clinic looking for treatment bookings
- You do not yet have approved, funded courses ready to deliver
- You want to buy a list of leads without structured follow-up
- You need a general marketing agency for branding or social content
- You offer short CPD workshops or non-accredited taster sessions
Commercially Simple
You pay when a learner enrols. Not before.
Qualified learners book themselves into registration. Your team just enrols them. If we can't deliver, you don't pay.
Pay per enrolled learner
Not per click, not per lead. You pay when a learner is confirmed on your course.
One provider per area
We never run competing providers in the same catchment.
Full pipeline visibility
See exactly where learners drop off and what each student costs.
There is a one-time setup fee to build campaigns, landing pages, surveys and automation. We'll confirm this on your call.
Results
Working with a real training provider
Sky Aesthetics Training
Funded Beauty & Nail QualificationsSky Aesthetics is a VTCT-approved training provider delivering funded beauty therapy and nail technology qualifications through the Advanced Learner Loan facility.
Before working with us, learner acquisition relied on organic social posts, word of mouth and manual follow-up. Enquiry volume was inconsistent and there was no structured process for screening eligibility or booking registrations.
We built the full system — targeted campaigns, course-specific landing pages, an eligibility survey, automated follow-up, registration booking with reminders, and a visible pipeline so the team could see where every learner stood.
80+
Learners enrolled
4
Nail tech classes filled
2
Courses at capacity
Both the nail technology and beauty therapy courses were filled to capacity — over 80 learners screened, registered and enrolled through the system.
“Before Sarum Digital, we were relying on word of mouth and the odd Facebook post. Now we have a consistent flow of eligible learners booking registration every week. The follow-up system means nobody falls through the cracks.”
Noreen Aslam
Sky Aesthetics Training
The Cost of Doing Nothing
What empty places are costing you
Estimated Annual Loss
£132,600
Per month
£11,050
Missed / year
780
Frequently asked questions
No. We build and manage the full enrolment pipeline — from advertising through to registration attendance. You pay per enrolled learner, not per name on a spreadsheet.
Established UK beauty, aesthetics, nail, hair and laser training providers delivering funded qualifications — typically through the Advanced Learner Loan facility or other recognised funding routes. You need approved courses with confirmed start dates and available capacity.
A learner who has been screened for initial eligibility, booked a registration appointment, attended that appointment, completed the necessary documentation and been confirmed on your course. Not a raw enquiry, not a survey completion — a real enrolment.
We check whether your area is available, ask about your courses and current enrolment process, and explain how the system would work for your specific setup. If it's not a fit, we'll tell you — and you'll still leave knowing where your pipeline could improve.
No. We only work with training providers delivering accredited qualifications. If you're looking for treatment bookings or salon clients, we're not the right fit.
Primarily VTCT Skills, ITEC and other awarding body qualifications approved for Advanced Learner Loans — typically Level 3 and Level 4 in beauty therapy, nail technology, hair, barbering, laser and aesthetics. We verify funding status before running campaigns.
We won't run campaigns for competing providers targeting the same geography and qualification. If you deliver Level 3 Beauty in Birmingham and we're already working with another provider there for the same course, we'll be upfront about it.
The initial build — campaigns, landing pages, surveys, automation sequences — typically takes two to three weeks after onboarding. The exact timeline depends on how many courses and locations are involved and how quickly we receive your course information.
No. We build the system around your existing process — your locations, your calendar, your documents checklist, your team. The goal is to deliver pre-screened learners into the workflow you already have.
The survey screens for obvious mismatches — wrong area, insufficient residency, missing prerequisites. It doesn't replace your staff's professional judgement. Final eligibility is always confirmed by your team during registration.
Targeted Meta advertising (Facebook and Instagram) focused on the real reasons adults search for vocational training — career change, funded qualifications, upcoming course dates, recognised credentials. Each campaign is written for your actual course, not a generic template.
Yes. The screening, follow-up and booking system works for any source. If someone enquires through your website, a Facebook DM or a referral, they can enter the same pipeline and receive the same structured follow-up.
You get access to a pipeline showing every learner's status — from new enquiry through to enrolled. Your team can see who needs follow-up, who has a registration booked, who attended and where documents are outstanding.
We discuss commitment terms on the call based on your course calendar and intake schedule. We want to work with providers who are serious about filling courses, and we invest significant time in the setup — so we look for a reasonable working commitment from both sides.
That's normal. The best time to start building the pipeline is well before the course start date, so that by the time registration opens you already have a pool of screened, interested learners ready to book.
Most agencies deliver impressions, clicks or leads and leave the rest to your team. We build and manage the entire process from advertising through to registration attendance — including follow-up, screening, booking, reminders and reporting. You're not buying marketing; you're buying enrolled learners.
Check if your area is still available
We work with one training provider per area. Book a call and we'll review your courses, current process and whether pay-per-enrolment fits your business.
No obligation. If it's not a fit, you'll still leave knowing where your enrolment pipeline can improve.